Stock · Enquiries · Reputation

Sell more cars.
Miss nothing.

Maisie DMS runs the busy side of an independent dealership. Your stock, every call and enquiry, viewings and test drives, follow ups and Google reviews, all in one place.

Built for UK independents Answers 24/7 Your data stays yours
Call answered at 9:14pmAsked about the Galaxy. Viewing booked for Saturday.
Example
Answers in seconds, day and night
Every car, one source of truth
A review request after every sale
One login for the whole team
Everything in one place

More enquiries. More viewings.
More cars sold.

Every part of Maisie DMS exists to turn the people looking at your cars into people driving them home.

Stock that runs itself

Add a car once. It shows on your website, your assistant knows its spec and price, and when it sells it comes off everywhere.

No more "is it still available?"

An AI receptionist

Answers calls, website chat and messages day and night, matches buyers to the right car and books viewings and test drives.

Never miss the 9pm buyer again

Reputation on autopilot

After every handover Maisie asks your customer for a Google review at the right moment, and tells you the second a new one lands.

More reviews, more trust, more calls

A website that sells

Hand built for your dealership, quick on any phone, every car with photos, spec and a button to book.

Built for you, not from a template

One inbox, every lead

Calls, chats, forms, emails and marketplace enquiries in one place, tracked from first hello to handover.

See where every deal is

Follow ups that close

Timely nudges for buyers who went quiet, reminders for test drives and viewings, and a quick hello to past customers.

Win back the ones that got away
One brain for the whole dealership

Every way in. One Maisie.
Everything handled.

Every way in
Phone calls
Website chat
WhatsApp
Email
Marketplace leads
Forms
Maisie
Everything handled
Answer questions
Match the right car
Book viewings
Book test drives
Take part exchange details
Ask for reviews
Follow up
Stock management

Your forecourt,
sorted.

One list of every car you have, kept in step with your website and your assistant, so nobody is ever sold a car you sold yesterday.

  • Price, mileage, photos, spec and status for every car
  • Mark a car reserved or sold and your site and assistant know straight away
  • Days in stock at a glance, so nothing sits too long
  • Bring your stock in from your existing listings, with your permission
Stock Example
2017 Ford Galaxy 2.0 TDCi Titanium68,000 mi
12 days£9,495Live
2020 Ford Kuga 1.5 EcoBoost ST-Line31,000 mi
6 days£14,995Reserved
2016 Vauxhall Zafira Tourer SE54,000 mi
41 days£7,995Live
2019 Ford Focus 1.0 ST-Line39,000 mi
3 days£11,250Live
2018 Volkswagen Golf 1.6 TDI SE72,000 mi
19 days£9,750Sold
Website and assistant in sync · updated just now
The AI receptionist

Talks to buyers like your best salesperson.

Your assistant answers the phone, website chat and messages, knows every car on your forecourt and books the viewing while the buyer is still keen.

  • Answers calls, chat, WhatsApp and email, 24 hours a day
  • Knows your stock and never invents a car, a price or a history
  • Books viewings and test drives, and takes part exchange details
  • Hands anything tricky to your team, with the details already taken
  • Always says it is an AI assistant if asked
Website chat Example
Your assistant, your way

Its own name, voice and manner

ScarlettWarm and quick, with a bit of charm
JamesCalm, measured and knows his cars
ElleBright, friendly and straight to the point

Example assistants. Each dealer chooses their own.

Reputation

Become the dealer your town recommends.

Buyers read reviews before they ever pick up the phone. Maisie makes asking for them part of every sale, so your rating grows while you sell.

  1. You hand over the keys
  2. A couple of days later, Maisie checks in with your customer
  3. One tap takes them straight to your Google review page
  4. Every new review lands with you, so you can thank them or put things right

We ask every customer, not just the happy ones, in line with Google's review rules.

4.3
38 Google reviews
+3 this month
R
Rachel T.

Easy from start to finish. Booked a viewing at 10pm and the car was ready for me on Saturday.

D
Dan P.

Fair price for my part exchange and no pressure at all.

Example reviews
Websites

A website built around your stock

Hand built for your dealership, quick on any phone, with every car one tap from a booked viewing. And your assistant lives right on it.

oakfieldcars.co.uk
OAKFIELD CARSBook a viewing

Quality used cars,
sold the honest way

Family run in Oakfield.

Skoda Octavia2019 · Manual
Kia Sportage2019 · Manual
Mazda CX-52019 · Manual
apexperformance.co.uk
APEX PERFORMANCECall us

Performance cars,
properly prepared

Every car inspected before sale.

BMW M140i2018 · Auto
Audi S32018 · Auto
Golf R2018 · Auto
northgatemotors.co.uk
NORTHGATE MOTORSBook a test drive

Find your next car

26 cars in stock, every one checked and ready to view.

Ford Galaxy Titanium2017 · 68k mi£9,495
Ford Kuga ST-Line2020 · 31k mi£14,995
Vauxhall Zafira SE2016 · 54k mi£7,995
Ask Scarlett
Example dealer websites
How it works

Up and running, without the hassle

01

We talk

A quick call about your dealership, your stock and how you like to sell.

02

We build

We hand build your website, bring in your stock and set up your assistant's name, voice and rules.

03

You sell

Maisie answers, books and follows up. You get on with handing over keys.

Built to be trusted

Honest by design

Stock data

Your stock, only with your permission

Where your stock comes from a third party, such as your Autotrader listings, we connect only after you authorise it, and:

  • we use it only to power your own website and assistant
  • we never sell, share or re-use it for another dealer or purpose
  • sold and reserved cars come off as soon as the source tells us
  • we stop and delete it when you withdraw permission or leave

Read more in our privacy policy and terms.

Our promises

Straight with you and your buyers

  • Assistants say they are AI, and never invent cars, prices or history
  • Every booking is confirmed by your team, never promised by the assistant
  • We are not a lender or credit broker. Finance figures are illustrative and yours to confirm
  • Your customer data belongs to you, under our data processing terms
  • A UK company: MAISIE AI LIMITED, number 17390522, ICO ZC222994
Questions

Good questions, straight answers

Do I have to stop using Autotrader or my current listings?

No. Maisie DMS works alongside the places you already advertise. With your permission we bring your stock in, so your website and assistant always match what you are selling.

Will my customers know they are talking to an AI?

Yes, if they ask, always. Your assistant has its own name and voice, but it never pretends to be a person, never invents a car, a price or a history, and hands anything it cannot answer to your team.

Do you arrange finance?

No. Maisie is not a lender or credit broker. If you offer finance, your assistant can point customers to you and your finance partner, and any figures shown are illustrative and your responsibility.

Who owns my customer data?

You do. We process it on your instructions under our data processing terms, and we never sell it or use it for another dealer.

What does it cost?

It depends on what you need, from a website and stock through to the full receptionist. Book a demo and we will give you one clear monthly price.

See it on your own stock

Let us show you Maisie DMS working for your dealership.

Tell us a little about you and we will be in touch to arrange a time. Or just call, we are happy to chat.

We only use these details to arrange your demo. See our privacy policy.

Thanks, that is with us.

We will be in touch soon to arrange your demo.